How The Internet Helped Scottsdale Visitors
October 19, 2007While a lot of travel agencies and packagers out there whine about how the Internet killed their business, to me this attitude represents laziness and a fear of change. You snooze, you lose. My friends and I in Scottsdale who are in the business of packaging golf and lodging, embrace it. As the technology changed - we changed with it. We did so for a number of reasons: 1. It saved us a lot of time - we now work faster and smarter, our customers are happy and our business is profitable. 2. It enabled us to dot our i's and cross our t's in order to protect our customers and ourselves. 3. We were able to build systems (reservations, confirmations, tee times, golf vouchers, etc) that gave us better communication with the customer and hence, more credibility 4. We radically improved communications with our partner courses and accommodations providers. 5. It kept wholesalers current (and honest) with their pricing - believe me it's no fun to have a customer call you and say they found a better deal on a vendor's website and you are honor-bound to the lower rate. And 6. Frankly, the Internet has SO much information and SO many choices now that the customer can easily get confused. When we get them on the phone they are both happy and pleased to discover that we live, work and play here.
My vacation planner associates or PVP's (Personal Vacation Planners) as we have been come to be called, always went the extra mile to provide outstanding service, treating the customers' golf vacation as it it were our own and doing so not only to provide a great experience but to also ensure that the customer would then come back to Scottsdale (using our services, of course) and provide us with the perfect testimonial, a referral to their golfing friends.











